Inside Seoul’s fashion revolution

Seoul’s youth-driven fashion scene is rewriting the rules. It’s not just about what looks good, it’s about what feels authentic. A new wave of trends is shaping the way young Koreans dress, think, and express themselves.

Comfort is the New Cool

Oversized tees, relaxed silhouettes, and matching sets are everywhere. The line between loungewear and streetwear is gone. In a world of casual living and remote work, fashion now means comfort, without compromising style.

Values matter

Korean Gen Z is now tending to choose brands with purpose, eco-friendly materials, ethical practices, and real transparency. Style matters, but values too. And genderless designs? They’re everywhere, fashion that’s for everyone, no labels needed.

Seoul’s style is global-ready

Young creators and indie brands are winning with originality, digital savvy, and a strong connection to their audience. In 2025, fashion in Seoul means community, culture, and creative freedom.

Photos credits : Musinsa Global