Korean fashion, or K-Style, has undergone a profound stylistic revolution, capturing attention and admiration worldwide. This phenomenon is inextricably linked to the meteoric rise of the Hallyu wave, also known as the Korean wave. Historically, the fashion world was largely dominated by Western styles, with minimal Asian influence. However, South Korea, once primarily recognized for its traditions and rich culture, has emerged as a global leader in style trends.

How Hallyu transformed global fashion

• K-Dramas as a global showcase: Popular series such as Crash Landing on You and Business Proposal not only presented engaging plots but also highlighted a style that is intrinsically Korean yet universally appealing. Historical dramas like Mr. Sunshine, set in the late 19th-century Joseon Dynasty, showcased elaborate and luxurious hanbok, reflecting characters social status and circumstances. Globaly, K-dramas challenged norms and set new trends.

• K-Pop’s fashion forwardness : The influence of Hallyu extends significantly through K-pop, with groups like BTS and Blackpink dominating global charts. These artists celebrate and promote Korean cultural identity through their fashion choices.

• Cinema’s cultural impact : Korean films and series, such as the Oscar-winning movie Parasite or the viral Netflix series Squid Game, have won international awards, each adding interest to korean culture.

Key K-Style elements popularized through Hallyu exposure

Hallyu has significantly popularized specific K-Style trends, making them widely adopted :

• Matched sets : Korean fashion celebrates the aesthetic of coordinated tops and bottoms, creating visual harmony and a cohesive and refined look.

• Layering and overlays : K-Style transforms layering into a true art form, allowing for rich experimentation with textures and depth by combining pieces of different lengths and proportions.

• Oversized clothing : This trend prioritizes comfort without sacrificing elegance, with wide jackets, loose t-shirts, and baggy pants forming the basis of a look that values freedom of movement, especially resonant in street style.

• Bold Accessories: Accessories are a style statements in Korean fashion, with extravagant hats, striking sunglasses, and printed scarves highlighting individuality and adding a unique touch of personality.