Song Kang has officially been unveiled as the new ambassador for LOEWE.
On November 18, the Spanish luxury brand announced his appointment, stating, “We look forward to this new journey with him.” The fashion house praised the actor, noting, “Song Kang, known for his commanding presence and unique style, is one of Korea’s most in-demand talents and is adored by fans worldwide.”
Sharing his excitement, Song Kang said, “I’ve always been drawn to LOEWE’s creative craftsmanship and leatherwork. As an actor, experimenting while staying true to my artistic roots is essential to me, so I’m truly delighted to begin this new journey with LOEWE, a brand where artistry and emotion coexist.”
