Levi’s has officially unveiled its latest campaign featuring global ambassador Rosé, and the visuals are already generating massive engagement. As expected, the specific denim styles worn by the BLACKPINK star are predicted to sell out rapidly.

The Super Bowl Connection: Fans have connected the dots after Rosé was spotted wearing the brand in San Francisco, the host city for this year’s Super Bowl. With Levi’s confirmed to air a commercial during the game, speculation is mounting that the K-pop icon might make a surprise appearance in the ad or at the event itself.