It looks like the Blue House is officially entering its influencer era!

South Korea’s President Lee Jae Myung has surprised netizens by launching his very own TikTok channel. On February 28, the President dropped his introductory video, fully embracing the platform’s culture by asking viewers to “follow, like, and comment.”

This digital move isn’t just about hopping on the latest trend, though. It is part of a broader campaign by the Blue House to diversify how the administration communicates with the public, meeting citizens where they are—scrolling on their phones.

Industry insiders are also pointing out the geopolitical tea: this launch signals a potential warming of ties between South Korea and China. Since TikTok is owned by the Chinese tech giant ByteDance, the administration’s embrace of the platform suggests a strategic emphasis on improving Korea-China relations.

Will we see the President doing dance challenges next? Only time will tell!