With unpredictable weather patterns becoming the norm in Korea, fashion is evolving fast.
At Hyundai Department Store, a new trend is taking hold : shoppers are turning to seasonless fashion thats is stylish, practical pieces that can be worn all year

K2, South Korea’s leading outdoor brand, has just launched its new lifestyle collection “FOR:REST”, designed for summer and built on a commitment to sustainability. This collection brings together performance, comfort, and conscious design, offering versatile pieces for both everyday wear

Inside Seoul's fashion revolution Seoul’s youth-driven fashion scene is rewriting the rules. It’s not just about what looks good, it’s about what feels authentic. A new wave of trends is shaping the way young Koreans dress, think, and express themselves.

Established in 1990, SYSTEM is a Seoul based contemporary brand built on the design philosophy, “It’s for everyone, but more about differences”, celebrating diversity and inclusivity. Under the creative direction of Hee-soo Kim, SYSTEM has been presenting its global collections

At midnight KST on July 10, BLACKPINK unveiled a vibrant group teaser for their upcoming single JUMP. In the image, each member rocks a bold-colored latex top emblazoned with the word “JUMP!” Individual teaser photos followed, with each member showcasing

Summer in South Korea brings more than just sunshine, it brings jangma (장마), the infamous monsoon season. During these unpredictable weeks, Seoul’s streets become a fashion battleground between practicality and aesthetic. Rainy boots Tall, often sleek and stylish, paired with