Tommy Hilfiger (@tommyhilfiger) has officially unveiled its New Year Capsule Collection featuring Global Ambassador Jisoo. For this campaign, Jisoo redefines the brand’s signature timeless preppy look with a modern twist. 🪽 By mixing in vibrant red accents, she adds a

Park Bo Gum's breathtaking hanbok pictorial has shattered records, becoming the most viewed feature on 'Harper's Bazaar Korea' in 2025. Unveiled in October to celebrate Chuseok, this stunning pictorial swiftly garnered over 22 million views, leaving fans and fashion enthusiasts

IVE’s Leeseo Named New Face of National Geographic Apparel IVE member Leeseo has been selected as the newest model for National Geographic Apparel. The brand officially introduced her through their new back-to-school campaign, titled "SCHOOL IN STYLE." National Geographic Apparel

In the highly curated world of K-pop, LE SSERAFIM’s Huh Yunjin stands out with a raw, authentic style that has birthed a viral aesthetic: "Jennifer Core." It’s the ultimate meeting point between American campus cool and Seoul’s sharp street fashion.

OMEGA has found its newest muse. The Swiss luxury house announced today that Park Bo Gum has officially joined the family as a Global Brand Ambassador. This appointment cements Park Bo Gum’s status as a global icon, placing him alongside

Winter fashion hits different when K-pop idols lead the way. Here are 5 style icons mastering Korean winter looks from cozy streetwear to high-fashion coats.