BTS’s Jimin has added another major brand to his ambassador lineup. He has been officially named the new global ambassador for LADOR, a premium Korean haircare brand. Following the announcement, Sure Magazine reported that fans quickly sold out several of

aespa’s leader Karina has debuted her first pictorial as a Chanel Beauty ambassador. For the shoot, she interpreted the brand’s theme of “natural beauty” in her own way, combining effortless elegance with a confident, refined aura. Karina’s calm and sophisticated

BTS’s V has been officially named the new ambassador for award-winning Japanese skincare brand Yunth, marking his debut in Japan’s beauty scene. On November 5, Yunth revealed stunning new photos and a commercial film featuring V, whose effortless charm and

aespa’s Winter is once again the talk of the internet this time for her striking no eye-makeup look during a recent trip. On July 9, she was spotted at the airport en route to Tokyo for the SMTown Live concert,

The pursuit of luminous, poreless skin has evolved dramatically with the rise of Glass Skin 2.0, a refined iteration of the iconic K-beauty trend now dominating global skincare and makeup routines. This phenomenon pairs seamlessly with viral foundations—social media sensations promising a filter-like finish—to create an accessible, multi-dimensional approach to complexion perfection.

Is it just us, or is your fandom feed blowing up with “핫핫” (so hot!) K-pop news? From massive comebacks (컴백) to wild fashion fits and next-level fan merch, 2025 is shaping up to be the year K-pop takes over the world—again.