Beats has unveiled a bold collaboration with global K-pop icon Jennie of BLACKPINK.

The Beats Solo 4 Jennie Special Edition is set to launch on Friday, September 5, exclusively via apple.com and select Apple Store locations worldwide.

This limited-edition model features a sleek matte red finish, personalized “R” and “J” accents, UltraPlush ear cushions decorated with Jennie-inspired symbols, and a detachable ribbon bow a design that nods to her debut solo album RUBY.

This marks Jennie’s second collaboration with Beats, following her 2024 campaign for the Beats Solo Buds, which went viral and became one of the brand’s top-performing ads.

Jennie expressed her excitement, saying: “Beats has always been a part of my daily life and creative journey, so working together on this project is especially meaningful. I can’t wait for people to experience my music in a new way through these headphones.”