IVE’s Leeseo Named New Face of National Geographic Apparel

IVE member Leeseo has been selected as the newest model for National Geographic Apparel. The brand officially introduced her through their new back-to-school campaign, titled “SCHOOL IN STYLE.”

National Geographic Apparel cited Leeseo’s status as a “symbolic Gen Z icon” as the driving force behind the decision. Her refined aura and positive image align perfectly with the adventurous spirit of students preparing for a new term. In the campaign, Leeseo showcases her versatility by portraying four distinct career aspirations: a teacher, CEO, athlete, and creator.

A brand representative commented, “Through Leeseo, we aim to strengthen our communication with the younger generation and increase brand preference among teens.” Meanwhile, IVE continues to ride high on the success of their second world tour, ‘SHOW WHAT I AM,’ with upcoming dates scheduled across Asia, Europe, and the Americas starting in April 2026.