Double celebration for DIVEs worldwide! On March 21, 2026, IVE’s visually stunning music video for “HEYA” officially surpassed 100 million views on YouTube.
This remarkable achievement marks the powerhouse girl group’s sixth music video to enter the prestigious 100 million view club.
A Masterful Fusion of Culture and Sound
“HEYA” has been widely praised for its brilliant artistic direction. The track delivers a creative fusion of traditional Korean folklore mixed with a modern, hard-hitting hip-hop sound.
This unique blend not only showcases IVE’s versatility but also brings beautiful elements of Korean culture to the global stage.
Under Starship Entertainment, the group has built an incredible track record of chart-topping success. IVE’s discography boasts multiple music videos with massive view counts, including:
- “LOVE DIVE” (Over 300 million views)
- “After LIKE” (Over 300 million views)
- “I AM” (Over 300 million views)
“HEYA,” a standout release tied to the “IVE SWITCH” era, now joins these legendary tracks alongside their beloved debut hit “ELEVEN.”
Celebrating at the ‘DIVE into IVE’ Concert
The 100 million view milestone perfectly coincided with a massive live event for the group. IVE celebrated this achievement during their fourth fan concert, beautifully titled “DIVE into IVE.”
The spectacular event was hosted at the renowned Inspire Arena in Incheon, bringing the members and their fans closer together.
Fortunately, international fans didn’t have to miss out on the incredible festivities. The second day of the concert was made accessible to a worldwide audience.
Fans tuned in globally via the popular streaming platform Beyond LIVE to share in the historic moment.
What is your favorite scene from the “HEYA” music video? Do you love the beautiful mix of traditional Korean folklore and hip-hop as much as we do? Let us know your thoughts in the comments below!
