The Human Chanel has arrived. Kim Go-eun stole the spotlight at Matthieu Blazy’s very first Haute Couture show for Chanel. Dressed in the latest collection with those stunning statement earrings, she proved once again why she is the…
ILLIT has officially taken Paris by storm, proving they are the new fashion darlings to watch! On January 25, the rising K-Pop group made a striking statement by attending the Jacquemus 2026 Fall/Winter ‘Le Palmier’ show. The prestigious…
Red Carpet Royalty : Jennie’s Viral Look at the 40th Golden Disc Awards Jennie dominated the 40th Golden Disc Awards, not only by securing three trophies but by commanding the red carpet with an unforgettable look. The superstar…
TWICE Stars Named Faces of Victoria’s Secret PINK Following Viral NYC Appearance Victoria’s Secret is capitalizing on the massive buzz surrounding TWICE. Following their appearance at the Victoria’s Secret Fashion Show in New York on October 15, 2025,…
Shin Min Ah has been officially appointed as the newest House Ambassador for the luxury brand Louis Vuitton. In their announcement, the French fashion house recognized her as one of South Korea’s top actresses, citing her “natural charm”…
Netizens are buzzing over the rapid rise of KATSEYE’s Yoonchae, who has recently seen an explosion in her Instagram follower count, making her the second most-followed member of the group. As the youngest and sole Korean member, Yoonchae…
Tommy Hilfiger (@tommyhilfiger) has officially unveiled its New Year Capsule Collection featuring Global Ambassador Jisoo. For this campaign, Jisoo redefines the brand’s signature timeless preppy look with a modern twist. 🪽 By mixing in vibrant red accents, she…
Park Bo Gum’s breathtaking hanbok pictorial has shattered records, becoming the most viewed feature on ‘Harper’s Bazaar Korea’ in 2025. Unveiled in October to celebrate Chuseok, this stunning pictorial swiftly garnered over 22 million views, leaving fans and…
IVE’s Leeseo Named New Face of National Geographic Apparel IVE member Leeseo has been selected as the newest model for National Geographic Apparel. The brand officially introduced her through their new back-to-school campaign, titled “SCHOOL IN STYLE.” National…
In the highly curated world of K-pop, LE SSERAFIM’s Huh Yunjin stands out with a raw, authentic style that has birthed a viral aesthetic: “Jennifer Core.” It’s the ultimate meeting point between American campus cool and Seoul’s sharp…
OMEGA has found its newest muse. The Swiss luxury house announced today that Park Bo Gum has officially joined the family as a Global Brand Ambassador. This appointment cements Park Bo Gum’s status as a global icon, placing…
Winter fashion hits different when K-pop idols lead the way. Here are 5 style icons mastering Korean winter looks from cozy streetwear to high-fashion coats.
Karina Redefines Street-Sporty Style With Effortless Appeal Karina is turning heads once again with a street-sporty look that blends comfort and sophistication with ease. The aespa member transforms simple silhouettes into striking off-duty fashion, proving that minimalism can…
BABYMONSTER x UNIQLO UT collab confirmed ! Six “BATTER UP”-inspired graphic tees are coming this January.
Jennie and Haribo recently released their US-exclusive collaboration gummy, “Ruby Hearts,” and the matching merch is now live on Jennie’s official website ! The collection includes everything from the hat Jennie was seen wearing at the airport a…
Song Kang has officially been unveiled as the new ambassador for LOEWE. On November 18, the Spanish luxury brand announced his appointment, stating, “We look forward to this new journey with him.” The fashion house praised the actor,…
BTS’s V sent fans into a frenzy on October 23 after unveiling his Celine Fall photoshoot on Instagram. Within just six hours, the post racked up 3.74 million likes and over 36,000 interactions on X (formerly Twitter) proof…
BTS’s Jin once again stole the spotlight with his flawless visuals. On September 24, Jin shared photos from Milan Fashion Week after attending the Gucci show, instantly sending fans into a frenzy. Shot against the Milan skyline and…
Seventeen’s Mingyu continues to solidify his influence in the fashion industry with his latest pictorial for Calvin Klein’s Fall 2025 denim campaign. In the latest release, Mingyu showcased a seamless blend of ’90s-inspired denim and modern edge, modeling…
While fashion powerhouses like France, Britain, Japan, and America have historically shaped global styles, South Korea has recently emerged as a dominant force, with its unique style absolutely dominating worldwide. This rise is particularly interesting because Korean style…
This is your guide to dressing like a K-drama main character, specifically the “rich girl boss” seen in shows like Crash Landing on You. It’s a blend of preppy, classy, elegant, and modern. You can think about an…
Korean fashion, or K-Style, has undergone a profound stylistic revolution, capturing attention and admiration worldwide. This phenomenon is inextricably linked to the meteoric rise of the Hallyu wave, also known as the Korean wave. Historically, the fashion world…
With unpredictable weather patterns becoming the norm in Korea, fashion is evolving fast. At Hyundai Department Store, a new trend is taking hold : shoppers are turning to seasonless fashion thats is stylish, practical pieces that can be worn…
K2, South Korea’s leading outdoor brand, has just launched its new lifestyle collection “FOR:REST”, designed for summer and built on a commitment to sustainability. This collection brings together performance, comfort, and conscious design, offering versatile pieces for both…
Inside Seoul’s fashion revolution Seoul’s youth-driven fashion scene is rewriting the rules. It’s not just about what looks good, it’s about what feels authentic. A new wave of trends is shaping the way young Koreans dress, think, and…
Established in 1990, SYSTEM is a Seoul based contemporary brand built on the design philosophy, “It’s for everyone, but more about differences”, celebrating diversity and inclusivity. Under the creative direction of Hee-soo Kim, SYSTEM has been presenting its…
At midnight KST on July 10, BLACKPINK unveiled a vibrant group teaser for their upcoming single JUMP. In the image, each member rocks a bold-colored latex top emblazoned with the word “JUMP!” Individual teaser photos followed, with each…
Summer in South Korea brings more than just sunshine, it brings jangma (장마), the infamous monsoon season. During these unpredictable weeks, Seoul’s streets become a fashion battleground between practicality and aesthetic. Rainy boots Tall, often sleek and stylish,…
The rhythmic dance of polka dots across fabric isn’t just a trend—it’s a visual symphony that has transcended centuries. From medieval Europe’s dark associations to the runways of Seoul Fashion Week 2025, dotted patterns have evolved into icons of playful sophistication. Similarly, retro designs—mid-century atomic motifs, Memphis-inspired abstractions, and psychedelic swirls—have reclaimed the spotlight, merging nostalgia with avant-garde innovation.
Step aside, basics—2025’s K-fashion is rewriting the rules of cool. If you’re obsessed with Seoul’s street style and want to level up your closet with the latest Korean fashion trends, this is your ultimate guide. Ready to turn heads? Let’s dive into what’s hot in Korean fashion right now—and how you can get the look, no matter where you are in the world!