Samyang Foods has announced BOYNEXTDOOR as the models for their new global campaign, “Hotter Than My EX.” The brand cited the group’s “honesty and stylish sensibility” as the perfect match for the campaign’s message, which reinterprets Buldak’s signature spiciness as a symbol of unwavering self-esteem and confidence after a breakup.

Campaign Rollout:

• Music: A rewritten version of their hit “Earth, Wind & Fire” was released at midnight on the 9th.
• Visuals: A music video-style campaign film is set to be revealed soon.
• Events: The group will promote the campaign while continuing their global tour stops at BEAT AX (Japan) and the Kaohsiung Cherry Blossom Festival (Taiwan).

Rapper and entertainer Lee Young Ji has officially confirmed her third solo tour, titled ‘2.0’, set to take place on March 7-8 at the Seoul Olympic Park Olympic Hall. The announcement, made on February 7, went viral after the artist humorously captioned the poster with the phrase “Please come” repeated 35 times, showcasing her signature wit.

Key Information:

• Tickets: VIP packages are priced at 143,000 KRW (~$106 USD), while standard seats are 123,000 KRW (~$91 USD).
• Exclusive Content: Lee Young Ji confirmed she will unveil new songs for the first time during these performances.

Fresh off her viral appearance on Channel Fullmoon, expectations are high for how she will translate her massive digital presence into a high-energy live production.

Girl group EVERGLOW has officially announced the itinerary for their 2026 world tour, titled ‘RE:CODE.’ On February 4, the group released a poster confirming 18 stops spanning the United States, Canada, Latin America, and Europe. The tour will commence in New York and conclude the announced leg in London.

Confirmed Cities: The schedule includes major stops such as Los Angeles, Toronto, Mexico City, São Paulo, Berlin, and Paris. The poster indicates that more dates are to be announced, aligning with previous teasers that promised an Asian leg as well.

This marks a significant milestone for the group following their return in September 2025 under a new agency, CHXXTA Company, with a reorganized four-member lineup.

K-Pop group CORTIS has set a new precedent in global entertainment by being confirmed as the halftime performers for the upcoming NBA Celebrity Game. This marks the first time a K-Pop artist has been invited to perform at this specific NBA All-Star Weekend event, highlighting the genre’s growing influence in the American sports and entertainment sector.

On February 5, BigHit Music officially released the new version of BTS’s light stick, the ARMY Bomb. This marks the first official update to the device in approximately 5 years and 10 months.

Key Features:

• Version: This is the 4th official generation of the light stick.
• Technology: It features an advanced central control system that syncs with stage production and seating to create immersive light effects during concerts.
• Timing: The release comes just weeks before BTS’s highly anticipated album release and their historic live performance at Gwanghwamun Square in March.