OMEGA has found its newest muse. The Swiss luxury house announced today that Park Bo Gum has officially joined the family as a Global Brand Ambassador.

This appointment cements Park Bo Gum’s status as a global icon, placing him alongside legends like Eddie Redmayne and Hyun Bin. OMEGA CEO Raynald Aeschlimann noted that Park’s “distinctive presence” and “outstanding acting skills” made him a perfect match for the brand’s values.

For his inaugural appearance, Park Bo Gum selected the Seamaster Planet Ocean a bold choice featuring a polished blue ceramic bezel that reflects his versatile energy. Fresh off the success of his 2025 drama When Life Gives You Tangerines, fans can look forward to seeing Park bring his signature charm to the world of haute horlogerie.