When you think of BLACKPINK’s Rosé, you immediately think of her signature, flowing blonde locks. It has become such a staple of her visual identity that seeing her with dark hair almost feels unnatural. But beauty, as they say, is pain—and apparently, extremely expensive logistics.

In a recent interview that has the K-Pop world buzzing, BLACKPINK’s longtime hairstylist ChaCha (Cha Jong Hyun) pulled back the curtain on exactly what it takes to maintain that perfect platinum shade. The details are nothing short of astounding.

Seven Years, Every Two Weeks

ChaCha revealed that Rosé has been bleaching her roots every two weeks for the past seven years. While most dermatologists suggest spacing out bleaching sessions by months, Rosé’s commitment to continuity is absolute.

The stylist admitted he has tried to intervene for the sake of her health. “I told her, ‘Rosé, for the health of your hair and scalp, how about we take a little more time between sessions?'” ChaCha recalled. However, Rosé’s professionalism took precedence: “She said, ‘Rather than the health of my hair and scalp, what matters more to me is how I appear to the public.'”

The “Same-Day Delivery” Global Service

Since BLACKPINK is rarely in one place for long, maintaining a bi-weekly schedule requires military-grade logistics. ChaCha explained that he frequently flies internationally—to Paris, Los Angeles, or New York—solely for a root touch-up.

He described a typical “mission” to the U.S. West Coast: fly 12 hours, arrive in the morning, head straight to Rosé’s hotel, spend 3-4 hours on bleaching and dyeing, shower at his hotel, and immediately head back to the airport for a return flight. He spends less time on the ground than he does in the air.

“It is exhausting. I even developed issues with my pelvis and tailbone,” he confessed regarding the physical toll.

The Flex: Business Class or Bust

Acknowledging the grueling nature of these trips, Rosé ensures her stylist travels in comfort. ChaCha revealed that Rosé personally covers the cost of his business class tickets for these lightning-fast trips.

“That is her level,” ChaCha said, praising her character. “Just because someone is wealthy does not mean they would automatically book business class. It shows how much she cares about me. That made me work even harder.”

Jennie vs. Rosé: The Hair Duality

In a humorous contrast, ChaCha noted that fellow member Jennie sits on the opposite end of the spectrum. While Rosé sacrifices hair health for the look, Jennie jokingly threatened that she would “call the police” if the stylist ever damaged her hair or forced her to cut it due to bleach damage.

Netizen Reactions

The revelation has left netizens in shock at Rosé’s “scalp of steel.” Comments on forums ranged from awe to concern:

• “Rosé must be barely holding up thanks to her strong scalp and wealth…”
• “I am jealous of her wealth, but I am even more jealous of her scalp.”
• “That is some expensive root touch-up.”

In related news, BLACKPINK continues to shatter records. The group recently released their 3rd mini-album, DEADLINE, selling a staggering 1.46 million copies on the first day. Additionally, Rosé recently made history as the first K-pop artist to win a BRIT Award, taking home ‘International Song of the Year’ for her massive hit “APT.”