KATSEYE is truly living on a prayer—and answering the prayers of fans worldwide with their skyrocketing success in the US market!
Just days after gracing the stage at the prestigious Grammy Awards, the global girl group formed by HYBE and Geffen Records has secured one of the most coveted spots in advertising history: a commercial during the Super Bowl.
According to official reports confirmed on February 4, KATSEYE (consisting of members Daniela, Lara, Manon, Megan, Sophia, and Yoonchae) will star in a massive campaign for insurance giant State Farm. The commercial is set to air during the NFL Championship game on February 9. This is no small feat; Super Bowl ad slots are widely considered the pinnacle of marketing, with 30-second spots this year reportedly costing over $10 million and reaching an audience of nearly 130 million viewers.
In the star-studded advertisement, the girls will appear alongside Hollywood actress Hailee Steinfeld and comedy icon Keegan-Michael Key. A teaser released by State Farm shows the group delivering a high-energy performance set to Bon Jovi’s legendary anthem, “Livin’ on a Prayer.”
But the Super Bowl isn’t the only major US platform KATSEYE is conquering this week. On February 2, the group made waves at the 68th Annual Grammy Awards in Los Angeles. Appearing in connection with the Best New Artist category, they performed their track “Gnarly,” a rare honor for a group less than two years into their career. Industry insiders have praised this rapid ascent as a testament to their growing global influence.
To keep the momentum rolling, KATSEYE is also scheduled to make their debut appearance on NBC’s The Tonight Show Starring Jimmy Fallon on February 5, right before their Super Bowl commercial airs.
Born from the audition project “The Debut: Dream Academy,” KATSEYE represents HYBE Chairman Bang Si Hyuk’s vision of a “multi-home, multi-genre” strategy, successfully applying K-Pop methodology to a global group. With the Grammys, The Tonight Show, and the Super Bowl all in one week, KATSEYE is undeniably the rookie monster to watch.
