End of an Era: BoA Leaves SM Entertainment After 25 Years

Caption: The “Star of Asia” is turning the page. 💛 BoA and SM Entertainment have officially announced the end of their legendary 25-year partnership.

Debuting at just 13 in 2000, BoA didn’t just join K-Pop she built the road for everyone else to follow. SM honored her today as a “pioneer and trailblazer,” stating it was a privilege to be part of her history-making career.

A New Chapter: While she previously sparked retirement rumors by mentioning her contract end date, BoA fulfilled her promise to stay through 2025. Now, she steps forward into a new future.

Thank you for 25 years of history, Queen !