It is undeniable: Jennie Kim is the main character. From her explosive debut with BLACKPINK to establishing her own agency, she has rewritten the rulebook for K-pop idols.

As we look back at her career, it’s clear that Jennie isn’t just a singer or a rapper she is a cultural phenomenon. Here is a breakdown of the three defining eras that made her the icon she is today.

1. The Rookie Monster (2016)

When BLACKPINK debuted in 2016, all eyes were immediately on the girl with the fierce gaze and the contrasting shy personality.

• The Vibe: Energetic, fierce, and fresh.
• The Highlight: Dominating the charts with Boombayah and Whistle.
• The Impact: She quickly earned the nickname “Human Gucci” for her effortless style, proving from day one that she was born to be a trendsetter.

2. The SOLO Queen (2018-2023)

Jennie didn’t just participate in the K-pop wave; she led it. In 2018, she became the first BLACKPINK member to debut as a soloist with the aptly titled track, SOLO.

• The Vibe: Luxurious, confident, and high-fashion.
• The Highlight: SOLO topping global charts and her solidification as the “Chanel Human.”
• The Impact: During this era, she became a global “It Girl,” gracing the Met Gala steps and becoming the face of major luxury brands. She proved she could stand alone just as powerfully as she stands with her group.

3. CEO Jennie (The ODDATELIER Era)

Fast forward to today, and we are witnessing perhaps her most exciting chapter yet. Stepping away from YG Entertainment for her solo activities, Jennie founded her own label, ODDATELIER (OA).

• The Vibe: Independent, boss-like, and free.
• The Highlight: Taking full control of her artistry, brand partnerships, and public image.
• The Impact: No longer just an idol following a company’s plan, she is now the decision-maker. This era is defined by creative freedom and redefining what it means to be a female artist in the Korean entertainment industry.

What’s Next?

Whether she is tearing up the stage at Coachella, sitting front row at Paris Fashion Week, or signing paperwork as the founder of OA, one thing is certain: Jennie keeps evolving.

💬 We want to hear from you! Looking at her journey, which “Jennie Era” resonates with you the most? Are you nostalgic for the Rookie days, obsessed with the Solo fashion icon, or inspired by the new CEO boss vibes?

Let us know in the comments below!