BTS’s RM Delivers Inspiring Keynote at APEC CEO Summit, Linking K-pop’s Global Power to Cultural Inclusion

On October 29, BTS leader RM took the stage at the Asia-Pacific Economic Cooperation (APEC) CEO Summit in Gyeongju, South Korea, marking a historic moment as the first K-pop artist to deliver a keynote at the prestigious global forum.

Speaking during the session titled “Creative Industries in the APEC Region and the Soft Power of K-Culture,” RM shared his insights on the global success of K-pop and emphasized the importance of supporting creators around the world.

Reflecting on his journey, RM expressed pride in the recognition of culture as a key agenda within APEC, stating, “As a creator, I feel deep pride and great expectations that this year, culture has been recognized as a core agenda item.” He credited BTS’s success to teamwork, producer Bang Si Hyuk’s trust, and the unwavering support of ARMY the group’s international fanbase who helped bridge cultural and linguistic barriers.

RM recalled how, a decade ago, BTS faced questions about their identity as “Korean artists” rather than their music. “We had to explain our country before we could share our songs,” he said. “But today, those barriers have been broken thanks to ARMY, who use our music to communicate across borders.”

Drawing a vivid parallel, RM likened K-pop to Korea’s beloved dish, bibimbap: “Just like bibimbap blends diverse ingredients, K-pop fuses global genres with Korean aesthetics and emotions.”

He concluded with a message to global leaders: “Arts and culture are powerful forces that unite people. I urge you to invest not only in economies but also in creativity. I will continue spreading courage, hope, and inclusion through music.”