The K-pop landscape is about to experience another massive shift! Entertainment giant HYBE has officially announced the launch of ABD, a brand-new subsidiary label. Exclusively dedicated to producing girl groups, this expansion promises to bring fresh energy to the global music market.
What Does ABD Stand For?
ABD stands for “A Bold Dream,” reflecting the label’s ambitious vision for the future of K-pop. HYBE stated that this new label is a core part of their strategy to secure IP diversity. By pushing innovative concepts, ABD aims to make a significant impact on the global music scene.
A Powerhouse Executive Team
Leading this exciting new venture is President Noh Jiwon. She brings incredible industry experience, having previously served as the Head of Artist Planning at both PLEDIS and MORE VISION. With her strategic guidance, ABD is already positioned to become a major player in the entertainment industry.
First Girl Group Coming in 2026
Fans will have to be a little patient, but the wait will surely be worth it. ABD’s very first girl group is officially scheduled to debut in the second half of 2026. The creative direction is in the highly capable hands of Master Professional Han Sung Soo.
Han Sung Soo will oversee the overall production for the highly anticipated new group, handling everything from music and concepts to performance direction. Known for his association with iconic acts like SEVENTEEN, After School, IZ*ONE, and TWS, his involvement sets expectations incredibly high.
Share Your Thoughts!
Are you excited about HYBE’s newest girl group project? What kind of concept do you hope to see from ABD’s debut in 2026? Drop your thoughts in the comments below and let’s discuss the future of K-pop!
