ILLIT officially kicks off the comeback countdown for their highly anticipated fourth mini album, MAMIHLAPINATAPAI. The group has unveiled a detailed promotion calendar, teasing a stunning visual evolution. Fans can expect a dynamic shift as Yunah, Minju, Moka, Wonhee, and Iroha step into a bold new era.
Mark Your Calendars for ILLIT’s Return
The full album and music video for the title track “It’s Me” will officially drop on April 30 at 6 PM. Leading up to the big day, the promotion calendar features several exciting concept photo releases to build the hype. Here is the teaser schedule you need to know:
- April 7: “PAW PAW” and “GRWM” concept photos
- April 14: “FREE RIDER” concept photos
- April 30: Album and “It’s Me” MV release
A Sophisticated Visual Transformation
This comeback marks a significant turning point for ILLIT’s visual identity. The group is shifting towards a more sophisticated and nuanced concept, slightly departing from their previously cute and playful image. Themed around complex emotions, MAMIHLAPINATAPAI explores the intricate feelings surrounding deepening relationships and self-awareness.
Celebrating Together at the Fan Festival
To make this release even more special, ILLIT is planning a massive live engagement. The group will host the “ILLIT Seoul Children’s Grand Park Festival” on May 5. This exciting event is beautifully designed to celebrate the new album with both dedicated fans and families.
Are you excited to see ILLIT’s evolved concept and hear “It’s Me” for the first time? Which concept photo version are you most looking forward to? Let us know your thoughts in the comments below!
