February 10, 2026

Pokémon stole the show at the Super Bowl with a star-studded commercial to kick off their 30th Anniversary celebration. The global campaign highlights superstars sharing their favorite Pokémon partners. BLACKPINK’s Jisoo chose the evolution Pokémon Eevee, stating that she sees a resemblance between herself and the character.

Joining her in the campaign are pop icon Lady Gaga, Formula 1 driver Charles Leclerc, and football sensation Lamine Yamal, proving that Pokémon truly transcends all borders and industries.

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K-FASHION

Rosé x Levi’s is HERE !

By Riku February 10, 2026 No Comments

Levi’s has officially unveiled its latest campaign featuring global ambassador Rosé, and the visuals are already generating massive engagement. As expected, the specific denim styles worn by the BLACKPINK star are predicted to sell out rapidly.

The Super Bowl Connection: Fans have connected the dots after Rosé was spotted wearing the brand in San Francisco, the host city for this year’s Super Bowl. With Levi’s confirmed to air a commercial during the game, speculation is mounting that the K-pop icon might make a surprise appearance in the ad or at the event itself.

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K-POP

“Hotter Than My EX”?! BOYNEXTDOOR x Buldak is officially here !

By Riku February 10, 2026 No Comments

Samyang Foods has announced BOYNEXTDOOR as the models for their new global campaign, “Hotter Than My EX.” The brand cited the group’s “honesty and stylish sensibility” as the perfect match for the campaign’s message, which reinterprets Buldak’s signature spiciness as a symbol of unwavering self-esteem and confidence after a breakup.

Campaign Rollout:

Music: A rewritten version of their hit “Earth, Wind & Fire” was released at midnight on the 9th.
Visuals: A music video-style campaign film is set to be revealed soon.
Events: The group will promote the campaign while continuing their global tour stops at BEAT AX (Japan) and the Kaohsiung Cherry Blossom Festival (Taiwan).

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K-POP

VISUAL OVERLOAD ! Nana reportedly starring in T.O.P’s new MV

By Riku February 10, 2026 No Comments

Singer and actress Nana will feature in the music video for T.O.P’s highly anticipated new song, with filming reportedly concluding late last year. This marks Nana’s first music video appearance since appearing in Baek Z Young’s “I’m Right” in 2024.

A Historic Return: T.O.P teased the project on January 1 with the message “Top Spot – Another Dimension.” This release is significant as it serves as his first-ever solo album and his first music release since his 2013 single “DOOM DADA.” It also marks his official return to the music industry following his departure from BIGBANG in 2023 and his acting return in Netflix’s Squid Game 2 (December 2024).

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