July 21, 2025

With unpredictable weather patterns becoming the norm in Korea, fashion is evolving fast. At Hyundai Department Store, a new trend is taking hold : shoppers are turning to seasonless fashion thats is stylish, practical pieces that can be worn all year round.

The climate is shifting : sudden heatwaves, unexpected downpours, huge indoor/outdoor temperature swings. That’s why consumers are moving away from traditional seasonal wardrobes and looking for lightweight, versatile outerwear.

According to Hyundai’s trend data :

Cardigan mentions rose by 327.8%.
Shirts spiked 274.7%
Rain boots and waterproof jackets only saw minimal growth.

The demand is clear : everyday layers over bulky weatherwear.

Leading Korean fashion labels are embracing this shift :

TIME increased linen shirt production by over 50%.
The Cashmere raised summer knitwear output by 30%.

This isn’t just a trend, it’s a new lifestyle standard. Seasonless is here to stay !

Keep Reading

K2, South Korea’s leading outdoor brand, has just launched its new lifestyle collection “FOR:REST”, designed for summer and built on a commitment to sustainability. This collection brings together performance, comfort, and conscious design, offering versatile pieces for both everyday wear and outdoor adventures.

The FOR:REST line is crafted using recycled fabrics and Sorona®, a plant-based fiber made from corn. Not only is Sorona soft and stretchy, but it also reduces energy consumption and greenhouse gas emissions during production. It’s a major step forward in eco-responsible fashion.

At the heart of the collection is the unisex Sorona graphic short-sleeve t-shirt. Lightweight, breathable, and quick-drying, it holds its shape even after washing, making it as durable as it is comfortable. A nature-inspired graphic on the back adds a subtle aesthetic touch. Available in four earthy tones : butter, hunter green, crimson and black. The shirt is priced at ₩59,000.

Beyond the t-shirt, the FOR:REST series includes a range of lifestyle staples: airy shirts, easy dresses, relaxed skirts, and wide-leg pants. They are all designed to move effortlessly between city life and time spent outdoors.

According to Noh Seong-hoon, Head of Product Planning at K2:

“This collection is about offering comfort and emotional design that fits into both daily life and light outdoor activities. With FOR:REST, we want people to experience the harmony of functionality and nature-inspired aesthetics, all made from sustainable materials.”

Through this launch, K2 strengthens its vision of eco-conscious fashion, delivering summer-ready style that doesn’t compromise on performance or values.

https://www.k-village.co.kr/k2

Keep Reading