Eight tracks from the Netflix animated series ‘K-pop Demon Hunters’ have pulled off a rare chart sweep, entering the Billboard Hot 100 simultaneously. Among them, the song “Golden” has soared into the Top 10, solidifying its status as a true global hit. The Billboard Hot 100, which ranks songs based on streaming, airplay, and sales in the U.S., is one of the two main Billboard charts alongside the Billboard 200, which tracks albums.
According to the chart released on July 15 (local time), eight songs from the ‘K-pop Demon Hunters’ original soundtrack have made it onto the Hot 100.
Seoul’s youth-driven fashion scene is rewriting the rules. It’s not just about what looks good, it’s about what feels authentic. A new wave of trends is shaping the way young Koreans dress, think, and express themselves.
Comfort is the New Cool
Oversized tees, relaxed silhouettes, and matching sets are everywhere. The line between loungewear and streetwear is gone. In a world of casual living and remote work, fashion now means comfort, without compromising style.
Values matter
Korean Gen Z is now tending to choose brands with purpose, eco-friendly materials, ethical practices, and real transparency. Style matters, but values too. And genderless designs? They’re everywhere, fashion that’s for everyone, no labels needed.
Seoul’s style is global-ready
Young creators and indie brands are winning with originality, digital savvy, and a strong connection to their audience. In 2025, fashion in Seoul means community, culture, and creative freedom.
Established in 1990, SYSTEM is a Seoul based contemporary brand built on the design philosophy, “It’s for everyone, but more about differences”, celebrating diversity and inclusivity. Under the creative direction of Hee-soo Kim, SYSTEM has been presenting its global collections at Paris Fashion Week since 2019 to expand its presence in international markets. SYSTEM is now being loved by global celebrities such as Zayn, Usher, Lucas Bravo, and Paul Mescal.
SYSTEM had presented its Spring-Summer 2026 collection, ‘Office Daydream,’ on June 26th at the Grand Palais, a historic and symbolic landmark on the Champs-Élysées in Paris. The presentation took place at Galerie Clemenceau, one of the recently reopened venue following an extensive renovation. Quiet and modern, the venue offers an atmosphere that complements the mood of the collection.
Inspired by the familiar space of the office, the collection explores the hidden imagination and emotions of the modern urban individual. Through ‘Echoes of Air’, a spatial installation where specially designed fabrics respond to airflow and light. The show evokes a visual sense of liberation from reality.
Key items for the season
It include lightweight outerwear, jumpers, and shirts, pieces designed to move fluidly between reality and daydream. The use of soft, silky fabrics such as taffeta and sheer materials allows for natural layering, creating silhouettes that are flexible and subtly expressive. Lightly structured padding details add dimension and seasonal versatility, adding a light modern freshness.
Color palette
The color palette centers on pure white, symbolizing infinite possibility, and gently flows into tones of beige, ivory, and light gray. These are balanced with accent colors like deep gray, navy and sky blue, while pink, yellow and orange bring a quiet energy and optimism to the collection.
Additional visual elements, including breeze-inspired typography and free-flowing fabric illustrations, reinforce the collection’s understated theme of movement and freedom. ‘Office Daydream’ symbolizes the inner world of modern individuals seeking escape from monotonous routines, to freely imagine and pursue their dreams. SYSTEM SS26 collection offers a wardrobe that aligns with this duality, practical yet aspirational, grounded yet open to possibility.
Event looks
Several celebrities attended the event, bringing even more visibility and excitement to the occasion. Their presence added a touch of glamour and helped generate significant media attention, both online and offline.
On July 16, Jihyo shared a series of photos on her personal channel, posing on a staircase outside a broadcasting station—without any caption. Dressed in a cropped top that highlighted her sculpted abs,
Jihyo drew praise for her impressive physique. Her long hair, bold makeup, and piercing gaze added to her striking visual presence.
Meanwhile, TWICE recently dropped their fourth studio album, THIS IS FOR, and is set to headline Lollapalooza Chicago on August 2.
